With more and more women all over the world wearing Scarlettos, news of their unique style and unmatched comfort benefits are spreading like wild fire with fashion publications vying to spend some time with Scarletto's founder and designer, Candice Bernardoni to find out more.
Here Nicky Moffat, the Editor of The Sunshine Coast Daily, recently tracked Candice down for a one-to-one interview.
Don't settle for boring shoes: Coast shoemaker
Article by Nicky Moffat - See full article on the Sunshine Coast Daily Website here.
Photography: John McCutcheon
CANDICE Bernardoni's generation of women didn't need four pairs of shoes under their desk to survive the workday.
"The shoes you put on in the morning were the shoes you should be wearing when you go home,” she said.
The founder of quirky and colourful Scarletto's Shoes, Ms Bernardoni says everyone deserves comfort and quality.
"My shoes are designed for desk to dinner,” the vivacious designer and business owner said.
She was motivated to try her hand at shoe design and manufacture two years ago, opening Scarletto's in October, 2015, after realising the Australian shoe market was lacking colour and flair.
"I got sick of what's being offered in the Australian market - it's a sea of black white and beige,” she said.
The only time colourful shoes were marketed was around horse race days, she said.
"Mainly out of frustration I decided, 'that's it',” Ms Bernardoni said.
"Someone's got to do something about it, I may as well be it.”
Ms Bernardoni sources materials herself, traveling all over the world to find quality leather and interesting designs.
"I look overseas for unique out-of-the-box sort of stuff, then me and my design team put together what works,” she said.
She said most shoes had a distinct lack of flair and textures were cheap.
The size range was also frustratingly small, she said.
"Most shoes in Australia aren't designed for Australian women's feet,” she said.
"A lot of ladies who have quite wide or awkward feet - we cater quite well for them.”
It was easy and cost-effective for a shoe designer to make synthetic shoes, but the sacrifice was comfort and durability, Ms Bernardoni said.
"I use synthetics for my textures and animal prints - I don't use real snake skin or crocodile,” she said.
"But the shoe is all leather.”
Every shoe also has between 3-6 mm of latex padding that extends the whole shoe length.
"It's normally quite cheap in shoes, and stops right under the ball of your foot which is not where you need it to stop,” she said.
Asked what the secret was to the perfect heel for day-long comfort, she said it was "a game of millimeters”.
"Changing the width in the foot bed, for example, means a big difference,” she said.
The materials are also key.
"Quite simply, I can make a shoe out of broken glass on the outside,” she said. "If it's got leather and quality internal padding it'll be comfortable.”
To arrange a personal viewing and fitting at the Caloundra-based business or inquire about becoming a stockist, visit www.scarlettos.com.au or email firstname.lastname@example.org
The Sunshine Coast Daily
TOPICS: CLOTHING BUSINESS DESIGN FASHION MANUFACTURING SHOES SHOPPING