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What was I thinking???

What was I thinking???

Posted by Scarlettos - Candice Bernardoni on 10th Feb 2020

It was all so boring!

Let’s go back to where it all started......


The days were all the same. Get up, get dressed, go to work and do the same thing everyday.


I've always been someone who was happy doing the work as long as I was learning something new.


But after 5 years in the same job there wasn’t anything new to learn so now the question became “What do I do now?"

I always wanted to own my own business. I have worked for so many different bosses throughout the years.

There were the great ones who inspired you and pushed you to learn more and do better.

Then, there were the a**holes who were tyrants and ran the place like a concentration camp.

Funny, you learn just as much from those guys as you do from the good.

I just wanted to build something bigger than myself and see if I had what it takes to make it (whatever “make it” actually means).

One day (at the boring job) my sister walked in with a new pair of shoes.

“Those are nice, where did you get them?” she said “Oh EBay, $30 bucks and they’re killing me (this was at 9:30am, she was in for a long day), they’re so uncomfortable but they are so cute”

I thought to myself. “Surely there must be shoes that don’t cost $1000 that are cute AND comfortable”

I remember thinking about that for the rest of the day, it was one of those “holy crap” moments. I literally woke up at 2am (January 23rd 2014) and went “I should design shoes”

So I spent the next 3 months pondering the decision....

You know, you have these little tennis matches in your head.

The responsible left side going “Naa, don’t be an idiot, you know nothing about shoes.”

The right side going “Oh, you could so do this! Seriously, how hard could it be?”


Right side won....

So ok, now what?

I spent weeks looking at every type of shoe for sale I could find.

Surely I’m not the first person to think of this and I was sure I would find exactly my business idea already done by 100 different others.

You know what.... I didn’t.

Here I am, earning good money and I’m more than happy to spend $300-400 on a pair of shoes if could just find something I could say “WOW, OMG I must have them, they’re hot”.

(Well I did actually but I every single pair was over $1000 and that’s just stupid).

99% of everything I found were frumpy, “comfort” shoes that yes, didn’t hurt your feet and my nana would love them.

Not to mention the sea of black, tan and beige - I felt like I was being made to shop through a Sepia filter.

Ok, so now we have an idea!

I wanted to make awesome looking WOW shoes that were comfortable as well as affordable.

I was totally amazed at how- once I had committed to the idea- things started to fall into place.

I met people who could help me in the areas I needed help with and quickly things started to come together.

I did some stupid things (thank you bad website builder who conned me out of $50k) and endless bad decisions and mistakes.

But you need to go through the bad things so you can LEARN. I have learnt more out of what has gone wrong than when I got things right.

It was just a case of sticking to my guns early on and not comprising on what I set out to do.

There were certainly some scary moments in the beginning and so many nights spent wondering if I did the right thing.

(left side saying "See told ya you would suck at this).

It was April 2014 when I committed to my dream of owning my own shoe label.

I launched our first collection in October 2014.

5 years on and SCARLETTOS is proof!

A working mum can have a dream of doing something different. All you have to do is take the first step and commit.


Thankyou for being a part of the greatest adventure of my life.

Candice Bernardoni
Founder & Designer